Community

At HSBC, how we do business is as important as what we do. We aim to help businesses thrive and to contribute to the health and growth of communities.

2015

As one of the world’s leading banks, we have a responsibility to create, build and sustain our local communities and environments and encourage changes now for the benefit of generations to come. We are committed to the principles of corporate sustainability – sustained profits growth, building enduring customer relationships and managing the social and environmental performance of our operations. Our community investment focuses on partnerships and philanthropic activities in the areas of education, community and the environment. We place significant importance on ensuring that our activities are also effective in developing employee engagement, stakeholder perception and brand value.

In 2015, HBEG continued its support to Forsa Programme, a youth development programme initiated in 2012 by Wataneya NGO and HBEG. The programme aims at raising the self-esteem of young orphans living in orphanages to be able to positively integrate into society. The programme implementation impacts both the young orphans as well as their caregivers. To date, HBEG managed to assist a total of 90 young orphans and more than 60 caregivers.

Through our support to education, the bank sponsored the education of 23 autistic children on their ADVANCE Day, a multidisciplinary therapeutic programme that teaches children activities that promote cognitive development, language, motor skills as well as academic skills. They are further supported through specialised therapeutic services to students, such as speech and language therapy and psychomotor therapy, as well as social skills training, self-help training, adaptive physical education, art and music.

After the success of the Children Cancer Hospital – 57357 School, HBEG funded the conversion of the existing school into a digital school by equipping it with the required smart boards and installing tablets to the patients’ beds to accommodate all patients, especially those who cannot leave their rooms. 150 students now benefit from the school.

Through the American University in Cairo (AUC) Public School Scholarship Fund, HBEG honoured its commitment in supporting the education of two visually impaired students.

In partnership with the British Council, 50 of our volunteers contributed 200 hours in more than 15 community events across Egypt, thus reaching over 2,500 children in our communities. The aim is to promote literacy through hands-on activities, in addition to equipping teachers and parents with the tools needed to promote reading. Kids Read is the first comprehensive literacy programme to be rolled out concurrently across the region by HSBC.

As part of HSBC’s Global financial literacy program JA More than Money, we have managed to directly impact a total of 3,250 public school students with the help of HBEG staff volunteers, who spent a day with them, teaching them about earning, spending and saving money.

In 2015, HBEG celebrated the World Environment Day by organising the day in collaboration with the Research Institute for Sustainable Environment (RISE), at the American University in Cairo campus, where HBEG volunteers were able to participate with their children. HBEG staff attended 3 sessions to learn more about basic gardening practices, how community members can participate in making the environment green, a sustainable green life style and how to create a rooftop garden. The kids’ activities focused on teaching water conservation, virtual water concepts and simple planting techniques to provide an enhanced insight on waste management and recycling practices.

Continuing with our yearly Ramadan initiative, a total of 64 employees and their families volunteered to help with the food packing activity at the bank’s head office in Maadi to reach a total of 5,500 under-privileged families in 70 villages across Egypt, including Upper Egypt, Halayeb and Shalateen area, the Western Desert Oasis and Nubia.

Partnering with Triple Effect from PWC, HBEG ran a successful blood donation campaign with the collection of a total of 70 blood bags from employees.

The second half of 2015 marked the start of Egypt’s flagship project for which HBEG partnered with the RISE. In a successful volunteering trip, 25 volunteers travelled to both Shubra Qubala and Mist El Kasri villages in Monofeya to assist in the implementation of sustainable waste management techniques. The volunteers assisted with the awareness sessions that were given to the local communities to learn the importance of recycling.

In addition, the volunteers helped in implementing the first rooftop garden in one of the schools in Saft El Laban to introduce the ‘green school’ concept in Egypt.

With the winning Group funded project Saving Egypt’s Water, HBEG managed to implement a waste water community garden with 2 day-care centres in two different villages in Baharia Oasis, installing 3 new drinking water filtration stations in both Baharia and Farafra Oasis and completed the design of the water education centre in El Heiz village using sustainable architecture. All these projects were implemented with the engagement of 30 staff volunteers and benefitting more than 8,000 families.

It is worth mentioning that HBEG won the Gold Stevie Award in 2015 for the work implemented on water conservation, being the best corporate social responsibility project of the year in the entire Middle East and Africa.

Last but not least, in December 2015 HBEG signed a three-year protocol in partnership with Misr El Kheir NGO to build a total of 350 community schools in Egypt, making education available to 12,000 children in rural areas as well as availing job opportunities to a total of 700 teachers from rural areas.

2014

Education

Through our education community investment programmes, HSBC Bank Egypt (HBEG) seeks to help young people fulfil their potential. In 2014, we invested 50 per cent of our sustainability budget on educational projects.

The bank saved 150 children from having to work in local factories by sponsoring them to go to the Khatawat school in Istabl Antar (one of Egypt’s most underprivileged areas). The school aims to teach students academic and practical subjects.

HBEG also sponsored 140 students enrolled in the Gameyat Reayat Baream El Mansoureya nursery, which the bank established in 2012. We also helped the organisation to start a new education project for special needs students.

Through its public schools scholarship fund, the bank supported two visually impaired students at the American University in Cairo. With the help of the Association of Upper Egypt, we also helped 100 underprivileged students in Luxor.

We assisted Giza for Mother and Child to expand and equip two Montessori classes, helping a total of 120 children aged between three and four. The bank also extended its work with Injaz to help 11,000 students through the More than Money schools programme and supported the Alwan and Awtar Montessori school project for the second year after helping to set it up in 2013. The school has 150 students aged from three to 12.

HBEG continued its partnership with the British Council to support the Kids Read programme, with 35 bank staff helping more than 2,000 students. And 60 HBEG volunteers spent a day in public schools teaching students about earning, spending and saving money as part of HSBC’s global financial literacy education programme JA More Than Money.

Culture

HBEG strongly believes in safeguarding Egypt’s cultural heritage and is supporting the First Aid to Cultural Heritage course run by the Egyptian Heritage Rescue Foundation. The course aims to help cultural organisations to cope with emergency situations and promotes the use of buildings and museums to ensure sustainability. The training was completed by 15 curators from five sites: Alexandria, Port Said, Rashid, Zagazig and El Arich.

Environment

HSBC believes protecting the environment is fundamental for thriving societies and economies.

In 2014, HBEG adopted the village Shubra Qubala in the governorate of Monofeya and developed a model for waste management and recycling. Working with the Research Institute for Sustainable Environment, we introduced collection services, waste separation and sorting and recycling, and helped teach more than 11,000 villagers about sustainability.

In partnership with the British Egyptian Business Association CS coalition, HBEG also adopted a village in Upper Egypt where staff volunteers helped provide access to water and sanitation in all the village houses.

Health and well-being

Together with the Breast Cancer Foundation in Egypt, HBEG provided a cancer awareness session for 3,000 underprivileged women and gave them mammogram tests. The same session was also offered to HBEG staff at its head office.

HBEG staff worked with Dar El Orman, the non-governmental organisation (NGO), to improve the homes of 90 underprivileged families in Fayoum. More than 100 staff volunteers helped pack and distribute 2,500 food boxes to the needy during the holy month of Ramadan. They went to 70 villages in the south of Egypt, the Western Desert Oasis and Nubia.

Special awards

Charities chosen by HBEG won three funding awards from the HSBC Group in 2014. The first two awards were part of the Future First programme and were given to Face for Children in Need (which works with street children) and the Tawasol Foundation. Both projects aim to get children and young people back into education.

The third was the Local Water Project Group, which is a partnership between HSBC and the Research Institute for Sustainable Environment. The project – Saving Egypt’s Water: Sustainable Water Management Projects in Cairo, Egypt’s Western Desert and the Southern Red Sea Coast – tackles various aspects of sustainable water management. All solutions developed as part of this project will not only benefit local communities, but could also be replicated in other parts of Egypt.

Community Investment Programme

In 2009, HBEG launched its five-year, EGP100 million Community Investment Programme (formerly known as Housing for the Poor). The project aimed to develop new and upgrade existing public-owned infrastructure and services, in collaboration with local communities and the Cairo Governorate.

The first phase was completed in 2013 and focused on the informal settlements in Dar El Salam, a district near HBEG’s head office. It featured the renovation of schools, a polyclinic and a public market, as well as the construction of pavements, street lighting and a youth centre.

The second phase took place in the informal settlements of Ezbet El Nasr. HBEG established a sports/youth centre, a social solidarity centre, premises for the fire brigade, a public bus terminal, a plantation, roads and public utilities, as well as a secondary school for 1,000 female students. The youth centre opened in June 2014 to serve the surrounding community.

The third phase, also in the Dar El Salam area, involved the establishment of a complex of four schools, benefiting 9,000 students. Construction of three schools was completed in September 2014, when they were handed over to the Ministry of Education.

2013 highlights

HBEG helped establish a community school in Luxor through its partnership with the NGO Misr El Kheir, with the aim of helping students who missed the chance to enrol in public schools.

Through the INJAZ Adopt a Start-up competition, the bank adopted two start-up companies. One has manufactured a small-scale wind turbine suitable for residential applications and the other has developed products that aid water purification, cooling, and thermal insulation.

In partnership with Wataneya Society for Development, the bank continued its exclusive sponsorship of Forsa, a youth development programme benefiting 112 orphans. We also helped Heliopolis University for Sustainable Development to treat its sewage system biologically.

HBEG also won funding from the HSBC Group to carry out a Sustainable Water Management Project in El Heiz and Abu Minqar oases in Egypt’s Western Desert. This involved creating community gardens irrigated with waste water, lining the canals, installing irrigation systems, providing sustainable drinking water and a sewage biogas facility. A total of 28 HBEG volunteers helped with the project.

To assist MOVE Foundation in its expansion, we upgraded its physiotherapy and Montessori units to help 75 children suffering from cerebral palsy.

We also gave 200 women and girls from Upper Egypt, aged 16 to 35, access to education and intensive training to gain their literacy certificate and the skills required to start their own business. This initiative was carried out with the help of the Association of Upper Egypt.

Working with the NGO Dar El Orman, the bank provided access to fresh water to 150 houses in Menya governorate and also donated 10,000 blankets through the “One Million Blankets” campaign.

Our staff also got involved in a range of volunteering activities. We had a successful blood donation drive and more than 200 staff volunteers managed to pack and distribute 2,000 food boxes to the most needy during the holy month of Ramadan.

Three charities chosen by HBEG won special funding awards from the HSBC Group in 2013. The first was Face for Children in Need (which helps educate street children) under the Future First programme. The second was the Local Water Project Group: HBEG partnered with the American University in Cairo – Desert Development Center to implement a Sustainable Water Management Project in the Oasis of Egypt’s Western Desert, benefiting 8,000 inhabitants. The third award was given to ADVANCE for Children with Autism to help its expansion. HBEG used the funding from the HSBC Group to fully equip the organisation’s new computer lab, benefiting 200 children with special needs.